Sportsman Boats Hosts Their Largest Ever Sales Training Event

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Series

Open

9 Models • 21' → 40'

Built for families who want serious offshore capability, premium comfort and the freedom to fish, cruise or entertain.

Sportsman 402 center console boat with tower, white hull, and outboard engine in side profile view

Open 402

White center console fishing boat with hard-top canopy and outboard engine shown in side profile

Open 352

Blue and white Sportsman center console boat with hard-top, tan seating, and outboard engine shown in profile view

Open 322

Sportsman 302 center console boat with hard-top and outboard engine in gray and white hull

Open 302

Sportsman center console boat with hard-top, tan seating, and Yamaha outboard engine shown from starboard side

Open 282

Light blue Sportsman center console boat with hard-top, tan seating, and Yamaha outboard engine

Open 262

Sportsman 252 center console boat with turquoise hull, hard-top, and outboard engine in profile view

Open 252

Sportsman open center console boat with hard-top, outboard engine, and tan seating in blue and white hull design

Open 232

Blue and white Sportsman center console boat with hard-top, side profile view against white background

Open 212

Series

Heritage

4 Models • 23' → 32'

A refined crossover lineup designed for coastal cruising, ample seating, family days and some fishing when the moment calls for it.

Turquoise and white center console boat with hard-top and outboard motor, shown in side profile

Heritage 321

Turquoise and white center console fishing boat with hard-top, Yamaha engine, and tan seating viewed from the side

Heritage 261

Blue and white Sportsman center console boat with hard-top and outboard engine shown in profile view

Heritage 251

Sportsman Heritage 231 center console boat with hard-top, outboard engine, and tan seating in light blue and white

Heritage 231

Series

Masters

6 Models • 22' → 28'

Shallow-water performance, fishing-focused layouts and everyday comfort built for family life and fishing.

Side profile of a blue and white center console boat with hard-top and outboard engine

Masters 287

Blue and white Sportsman bay boat with Yamaha outboard engine and T-top against white background

Masters 267

Blue and white Sportsman center console fishing boat with Yamaha outboard motor and T-top shade structure

Masters 267OE

SportCraft Masters 247 bay boat with hard-top, Yamaha outboard engine, and tan seating viewed from the side

Masters 247

Sportsman center console bay boat with hard-top, Yamaha outboard engine, and tan seating viewed from the side

Masters 247OE

Sportsman 227 bay boat in turquoise and white with T-top, center console helm, and outboard motor in side profile view

Masters 227

 
Blog > Sportsman Boats Hosts Their Largest Ever Sales Training Event

Sportsman Boats wraps up their largest ever Sales Training event in Summerville, SC following a record-breaking year for sales and boat deliveries despite the challenges of the current supply chain market.

December 7, 2021
Cover image for the post Sportsman Boats Hosts Their Largest Ever Sales Training Event
  • Hands on plant tours and classroom training give dealer staff a deep understanding of our manufacturing process and product features
  • The seven station tour highlights lamination, powder coating and 5 axis milling to show our in house capabilities
  • Awards and cash prizes recognize top performers and reinforce the value of training for better customer guidance

The end of 2021 is nearing and that means a few things for everyone Sportsman Boats. We all will soon be celebrating with our families during the holidays, but before all of that, one of our favorite events of the year.

The annual Sportsman Boats Sales Training is an event for dealer sales staff. Designed to be educational and fun. Each year on a December Sunday afternoon everyone participating arrives to Charleston to meet us for our evening event at the Sportsman Manufacturing Facility. This year we had our largest crowd with over 150 attendees. The night begins with a guided plant tour. Everyone is split up into smaller groups and then the guided tour can begin. Each group will visit 7 different stations setup throughout the plant providing a very in-depth plant tour. Each station covers a specific topic ranging from lamination techniques to an overview of our in-house 5-axis router.

Picture of powder coating station.Powder Coating
Picture of 5 axis mill demonstration.5 Axis Mill
Picture of lamination schedule.Lamination Schedule

When we wrap up our plant tour, everyone moves outside to enjoy some evening festivities. Walking out the doors, you’re greeted by the delicious smells of Mr. Paul Godbout’s, Sellsfish Premium Seafood. He’s prepared, steamed oysters, lowcountry boil, and all the fixin’s. The only thing left to do is to head to the shuckin’ table. This year on top of the great food, we had the luxury of enjoying some great music by Charleston native Andrew Beam.

Mr. Paul Godbout.Paul Godbout's Sellsfish Premium Seafood
Andrew Beam playing music.Andrew Beam
Picture of oyster shucking table.Shuckin' Oysters

The next day begins with an early breakfast. Monday's sales training is an intense classroom-style crash course on everything Sportsman. The attendees go through a rigorous in-depth presentation that covers everything from the history of our company to a detailed look at all of our model's design features. The goal of this sales training is to give our sales staff the knowledge needed to determine which boat is best for the customer.

Sales Rep Shaun Reale giving head to head presentation.Head to Head with Shaun Reale
Coach Bennett giving speach.Coach Bennett
Picture of Sportsman President Tommy Hancock.President Tommy Hancock

The training wraps up a little after lunch and awards begin for the Top Sportsman Award for 2021. This year we awarded over $35,000 in giveaways and cash prizes for the top 10 winners. We want to thank everyone involved in making this event possible and for all of those that attended.