Sportsman Sets New Sales Record At 2025 Miami International Boat Show
The Miami International Boat Show 2025 delivered strong sales, insightful trends, and a renewed enthusiasm for boats under 26 feet. Sportsman’s refined lineup and expert sales team made a big impact, with the Heritage 231 emerging as a crowd favorite. A record-breaking show sets the stage for an exciting boating season ahead.
The Miami International Boat Show has long been the epicenter of the marine industry’s biggest launches, setting the tone for the year ahead. Boaters, industry professionals, and enthusiasts from around the world converge on Miami Beach for five days of innovation, exploration, and, most importantly, decision-making. It’s where the latest and greatest boats make their debut, and where trends for the coming season start to take shape.
This year, we approached the show with a fresh strategy. Rather than filling our booth with as many boats as possible, we refined our lineup, carefully selecting models that reflected what our customers wanted most. The open layout gave our display a commanding presence, allowing visitors to fully experience what sets our boats apart.
The first few days were quieter than past years, with overall attendance appearing slightly down. But while the crowds may have been thinner, the quality of conversations was strong. Buyers were serious, asking detailed questions, and truly taking the time to compare their options. As the weekend hit, so did the wave of energy we had been anticipating. The docks filled with eager attendees, and momentum picked up fast.
One of the biggest surprises was the renewed interest in boats under 26 feet. It was a shift that not only we noticed—our competitors echoed the same trend. The Heritage 231 emerged as the star of the show, drawing in families and anglers alike with its thoughtful layout and stacked list of standard features. Seeing customers light up as they stepped aboard, picturing their own adventures, was a rewarding reminder of why we do what we do.
With a veteran sales team in the booth, no question went unanswered, and no customer was overlooked. The level of teamwork and product knowledge on display was second to none. By the time the show wrapped, we had broken our previous sales record by three units—a testament to the strength of our boats and the passion of our team.
Leaving Miami, there’s an undeniable sense of optimism in the air. The conversations we had, the deals we closed, and the excitement we saw from buyers reaffirm that this season is shaping up to be a good one. For many, MIBS wasn’t just about browsing—it was about making real decisions. And if this show is any indication of what’s ahead, we’re in for an incredible year on the water.