Celebrating Excellence: Sportsman Boats Wins NMMA's 2023 Customer Satisfaction Index Award

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Open

9 Models • 21' → 40'

Built for families who want serious offshore capability, premium comfort and the freedom to fish, cruise or entertain.

Sportsman 402 center console boat with tower, white hull, and outboard engine in side profile view

Open 402

White center console fishing boat with hard-top canopy and outboard engine shown in side profile

Open 352

Blue and white Sportsman center console boat with hard-top, tan seating, and outboard engine shown in profile view

Open 322

Sportsman 302 center console boat with hard-top and outboard engine in gray and white hull

Open 302

Sportsman center console boat with hard-top, tan seating, and Yamaha outboard engine shown from starboard side

Open 282

Light blue Sportsman center console boat with hard-top, tan seating, and Yamaha outboard engine

Open 262

Sportsman 252 center console boat with turquoise hull, hard-top, and outboard engine in profile view

Open 252

Sportsman open center console boat with hard-top, outboard engine, and tan seating in blue and white hull design

Open 232

Blue and white Sportsman center console boat with hard-top, side profile view against white background

Open 212

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Heritage

4 Models • 23' → 32'

A refined crossover lineup designed for coastal cruising, ample seating, family days and some fishing when the moment calls for it.

Turquoise and white center console boat with hard-top and outboard motor, shown in side profile

Heritage 321

Turquoise and white center console fishing boat with hard-top, Yamaha engine, and tan seating viewed from the side

Heritage 261

Blue and white Sportsman center console boat with hard-top and outboard engine shown in profile view

Heritage 251

Sportsman Heritage 231 center console boat with hard-top, outboard engine, and tan seating in light blue and white

Heritage 231

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Masters

6 Models • 22' → 28'

Shallow-water performance, fishing-focused layouts and everyday comfort built for family life and fishing.

Side profile of a blue and white center console boat with hard-top and outboard engine

Masters 287

Blue and white Sportsman bay boat with Yamaha outboard engine and T-top against white background

Masters 267

Blue and white Sportsman center console fishing boat with Yamaha outboard motor and T-top shade structure

Masters 267OE

SportCraft Masters 247 bay boat with hard-top, Yamaha outboard engine, and tan seating viewed from the side

Masters 247

Sportsman center console bay boat with hard-top, Yamaha outboard engine, and tan seating viewed from the side

Masters 247OE

Sportsman 227 bay boat in turquoise and white with T-top, center console helm, and outboard motor in side profile view

Masters 227

 
Blog > Celebrating Excellence: Sportsman Boats Wins NMMA's 2023 Customer Satisfaction Index Award

Sportsman Boats announces for the seventh year in a row that they have won the prestigious Customer Satisfaction Index award for 2023.

April 3, 2024
Cover image for the post Celebrating Excellence: Sportsman Boats Wins NMMA's 2023 Customer Satisfaction Index Award
Michael Cheser
Marketing Content Supervisor
  • Sportsman Boats earned the NMMA CSI Award for 2023 for the seventh straight year, highlighting a long running commitment to customer service and product quality.
  • A world class customer service team and dealer network stay with customers from purchase through after-sales support, ensuring guidance and reliable help at every step.
  • NMMA certification and ABYC safety standards apply to all Sportsman Boats models, reinforcing safety and building customer trust.

We are thrilled to announce that Sportsman Boats has once again brought home the prestigious National Marine Manufacturer Associations’ (NMMA) Marine Industry Customer Satisfaction Index (CSI) Award for 2023. This marks our seventh consecutive year of being honored with this esteemed accolade, a testament to our unwavering commitment to exceptional customer service and product quality.

Photo of sportsman boats previous CSI awards.

The NMMA's CSI Awards recognize and celebrate manufacturers within the marine industry who prioritize customer satisfaction and continuously strive for improvement in serving their clientele. Winners of this award must achieve a customer satisfaction rating of 90 percent or higher based on feedback from customers who purchased a new boat or engine during the reporting period, which spanned from January 1, 2023, to December 31, 2023. This year, the program surveyed over 175,000 customers, making the competition tougher than ever.

"Our team at Sportsman Boats is immensely proud to receive our seventh consecutive Customer Satisfaction Index Award," remarked Victor Gonzalez, Chief Marketing Executive at Sportsman Boats. "Earning this recognition for yet another year underscores our unwavering dedication to our customers and our relentless pursuit of excellence. We view every interaction with our customers as an opportunity to exceed expectations and deliver an unparalleled boating experience."

At Sportsman Boats, we understand that exceptional customer service extends far beyond the initial purchase. This is why we have build a world-class customer service team and dealer network. "We have a wonderful team here at Sportsman, from our in-house team all the way through our dealer network. The guys here in the office will do everything they can to help a customer, the years of knowledge in this industry helps them really make things happen for customers. They truly are all world-class members of this team," states Sportsman Boats, Customer Service Manager, JJ Ballew. Exceptional customer service is about building lasting relationships with our customers and being there for them every step of the way. Whether it's providing expert guidance during the buying process, offering top-notch after-sales support, or ensuring that our boats meet the highest standards of safety and reliability, we are committed to delivering excellence in every aspect of the customer experience.

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As part of our ongoing commitment to quality and safety, all Sportsman Boats models undergo rigorous certification through the NMMA Boat & Yacht Certification program. This program ensures that our boats are built to the highest standards set by the American Boat & Yacht Council (ABYC) and provides peace of mind to our customers knowing that their boat meets stringent safety requirements.

"We take great pride in achieving NMMA certification for all our models," added Gonzalez. "It demonstrates our unwavering dedication to producing boats of the highest quality and reliability, providing our customers with the confidence to enjoy countless adventures on the water."

As we reflect on another successful year, we extend our heartfelt gratitude to our loyal customers whose unwavering support and feedback continue to drive us forward. We remain committed to raising the bar even higher in the years to come, setting new standards for excellence in customer service and product innovation.

Thank you for choosing Sportsman Boats, where excellence is not just a goal – it's our standard.