Despite Less Traffic Sportsman Boasts A Record Year At The Miami International Boat Show

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Open

9 Models • 21' → 40'

Built for families who want serious offshore capability, premium comfort and the freedom to fish, cruise or entertain.

Sportsman 402 center console boat with tower, white hull, and outboard engine in side profile view

Open 402

White center console fishing boat with hard-top canopy and outboard engine shown in side profile

Open 352

Blue and white Sportsman center console boat with hard-top, tan seating, and outboard engine shown in profile view

Open 322

Sportsman 302 center console boat with hard-top and outboard engine in gray and white hull

Open 302

Sportsman center console boat with hard-top, tan seating, and Yamaha outboard engine shown from starboard side

Open 282

Light blue Sportsman center console boat with hard-top, tan seating, and Yamaha outboard engine

Open 262

Sportsman 252 center console boat with turquoise hull, hard-top, and outboard engine in profile view

Open 252

Sportsman open center console boat with hard-top, outboard engine, and tan seating in blue and white hull design

Open 232

Blue and white Sportsman center console boat with hard-top, side profile view against white background

Open 212

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Heritage

4 Models • 23' → 32'

A refined crossover lineup designed for coastal cruising, ample seating, family days and some fishing when the moment calls for it.

Turquoise and white center console boat with hard-top and outboard motor, shown in side profile

Heritage 321

Turquoise and white center console fishing boat with hard-top, Yamaha engine, and tan seating viewed from the side

Heritage 261

Blue and white Sportsman center console boat with hard-top and outboard engine shown in profile view

Heritage 251

Sportsman Heritage 231 center console boat with hard-top, outboard engine, and tan seating in light blue and white

Heritage 231

Series

Masters

6 Models • 22' → 28'

Shallow-water performance, fishing-focused layouts and everyday comfort built for family life and fishing.

Side profile of a blue and white center console boat with hard-top and outboard engine

Masters 287

Blue and white Sportsman bay boat with Yamaha outboard engine and T-top against white background

Masters 267

Blue and white Sportsman center console fishing boat with Yamaha outboard motor and T-top shade structure

Masters 267OE

SportCraft Masters 247 bay boat with hard-top, Yamaha outboard engine, and tan seating viewed from the side

Masters 247

Sportsman center console bay boat with hard-top, Yamaha outboard engine, and tan seating viewed from the side

Masters 247OE

Sportsman 227 bay boat in turquoise and white with T-top, center console helm, and outboard motor in side profile view

Masters 227

 
Blog > Despite Less Traffic Sportsman Boasts A Record Year At The Miami International Boat Show

As the Miami International Boat Show closes for 2024 everyone's looking at how well their companies and teams did at the show. Sportsman regional sales manager Aaron Dumont recaps the record breaking show for the Sportsman brand and sales team.

February 23, 2024
Cover image for the post Despite Less Traffic Sportsman Boasts A Record Year At The Miami International Boat Show
Aaron Dumont
Regional Sales Manager - South East
  • Miami Boat Show remains a key platform for Sportsman to showcase products and achieve record sales despite a slight dip in foot traffic
  • Sportsman's 4500 square foot booth featuring 11 boats and the Seakeeper Ride partnership demonstrates the value of hands on experiences and feature rich offerings
  • Demand for smaller vessels remains strong with the 23 and 25 foot models drawing significant attention and signaling a focus on compact well equipped boats
Aaron Dumont
Regional Sales Manager - South East

The Miami International Boat Show, the largest of its kind in the South-East United States, annually draws marine enthusiasts and industry professionals to the vibrant South Beach Miami. Over five days, attendees from around the world converge to witness the latest innovations and offerings in the marine industry.

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For Sportsman, the event serves as a platform to showcase our newest products and provide hands-on experiences with models that may not be readily available at local dealerships. This year, despite a slight decrease in foot traffic, sales surpassed previous records, reflecting the appeal of our well-designed products and the dedication of our knowledgeable sales team.

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Our booth, spanning 4500 square feet, proudly displayed 11 boats, including our popular Open and Heritage series, as well as our Masters line. Notably, our partnership with Seakeeper Ride, offering standard features in our smaller vessels, further distinguished our offerings in the market.

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The diversity in boat sizes sold at the show highlighted the continued demand for smaller vessels, particularly in the 25-foot and under category. Our newly designed 23 and 25-foot models garnered significant attention, setting a high standard for the industry.

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Leaving the show, we remain optimistic about the future of the boat industry. Our focus on delivering feature-rich products, coupled with strong salesmanship and customer service, positions us well for continued success in the months ahead.