Despite Less Traffic Sportsman Boasts A Record Year At The Miami International Boat Show

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Open

9 Models • 21' → 40'

Built for families who want serious offshore capability, premium comfort and the freedom to fish, cruise or entertain.

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4 Models • 23' → 32'

A refined crossover lineup designed for coastal cruising, ample seating, family days and some fishing when the moment calls for it.

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Masters

6 Models • 22' → 28'

Shallow-water performance, fishing-focused layouts and everyday comfort built for family life and fishing.

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Blog > Despite Less Traffic Sportsman Boasts A Record Year At The Miami International Boat Show

As the Miami International Boat Show closes for 2024 everyone's looking at how well their companies and teams did at the show. Sportsman regional sales manager Aaron Dumont recaps the record breaking show for the Sportsman brand and sales team.

February 23, 2024
Cover image for the post Despite Less Traffic Sportsman Boasts A Record Year At The Miami International Boat Show
Aaron Dumont
Regional Sales Manager - South East
  • Miami Boat Show remains a key platform for Sportsman to showcase products and achieve record sales despite a slight dip in foot traffic
  • Sportsman's 4500 square foot booth featuring 11 boats and the Seakeeper Ride partnership demonstrates the value of hands on experiences and feature rich offerings
  • Demand for smaller vessels remains strong with the 23 and 25 foot models drawing significant attention and signaling a focus on compact well equipped boats

Aaron Dumont
Regional Sales Manager - South East

The Miami International Boat Show, the largest of its kind in the South-East United States, annually draws marine enthusiasts and industry professionals to the vibrant South Beach Miami. Over five days, attendees from around the world converge to witness the latest innovations and offerings in the marine industry.

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For Sportsman, the event serves as a platform to showcase our newest products and provide hands-on experiences with models that may not be readily available at local dealerships. This year, despite a slight decrease in foot traffic, sales surpassed previous records, reflecting the appeal of our well-designed products and the dedication of our knowledgeable sales team.

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Our booth, spanning 4500 square feet, proudly displayed 11 boats, including our popular Open and Heritage series, as well as our Masters line. Notably, our partnership with Seakeeper Ride, offering standard features in our smaller vessels, further distinguished our offerings in the market.

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The diversity in boat sizes sold at the show highlighted the continued demand for smaller vessels, particularly in the 25-foot and under category. Our newly designed 23 and 25-foot models garnered significant attention, setting a high standard for the industry.

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Leaving the show, we remain optimistic about the future of the boat industry. Our focus on delivering feature-rich products, coupled with strong salesmanship and customer service, positions us well for continued success in the months ahead.