Despite Less Traffic Sportsman Boasts A Record Year At The Miami International Boat Show
As the Miami International Boat Show closes for 2024 everyone's looking at how well their companies and teams did at the show. Sportsman regional sales manager Aaron Dumont recaps the record breaking show for the Sportsman brand and sales team.
The Miami International Boat Show, the largest of its kind in the South-East United States, annually draws marine enthusiasts and industry professionals to the vibrant South Beach Miami. Over five days, attendees from around the world converge to witness the latest innovations and offerings in the marine industry.
For Sportsman, the event serves as a platform to showcase our newest products and provide hands-on experiences with models that may not be readily available at local dealerships. This year, despite a slight decrease in foot traffic, sales surpassed previous records, reflecting the appeal of our well-designed products and the dedication of our knowledgeable sales team.
Our booth, spanning 4500 square feet, proudly displayed 11 boats, including our popular Open and Heritage series, as well as our Masters line. Notably, our partnership with Seakeeper Ride, offering standard features in our smaller vessels, further distinguished our offerings in the market.
The diversity in boat sizes sold at the show highlighted the continued demand for smaller vessels, particularly in the 25-foot and under category. Our newly designed 23 and 25-foot models garnered significant attention, setting a high standard for the industry.
Leaving the show, we remain optimistic about the future of the boat industry. Our focus on delivering feature-rich products, coupled with strong salesmanship and customer service, positions us well for continued success in the months ahead.