Sportsman Boats Brings 2 New Dealers On Board

Michael Cheser

Content Marketing Supervisor

Sportsman Boats is thrilled to announce two new dealership partnerships for the upcoming 2025 model year, further expanding our reach and commitment to providing top-tier service and sales to boating enthusiasts. Starting July 1st, 2024, Atlantic Marine and Marine Sales Group, Inc. will join our esteemed dealer network, bringing unparalleled expertise and customer service to their respective regions.

Atlantic Marine: Premier Dealer for North-East Central and North Florida

We are extremely excited to welcome Atlantic Marine, the premier dealer for North-East Central and North Florida, to our network. With two convenient locations in Port Orange and St. Augustine, Atlantic Marine is renowned for its knowledgeable sales staff and spectacular service. Currently ranked as the #7 Yamaha dealer in the country, they boast one of the nicest service centers in Florida.

Key Highlights of Atlantic Marine:

• Coverage Area: From the southern tip of Volusia County, west to Orlando, and up into southern Georgia.
• Locations:
  • Port Orange: State-of-the-art indoor and outdoor showroom on Dunlawton Ave., minutes from the boat ramp and I-95.
  • St. Augustine: Conveniently located on US-1, just outside of downtown, with plans for a state-of-the-art showroom similar to Port Orange.
• Leadership: Founded by Brad Wiles, with his father Jack Wiles and General Manager Robert St. John, providing unmatched customer service and boating knowledge.
• Services: Comprehensive services under cover for comfortable boat viewing in all weather conditions.
• Product Line: Premier lineup of center console fishing boats, perfectly complementing Sportsman's offerings.

"We are excited to grow our world-class dealer network with Atlantic Marine," said Richie Rodgers, Director of Sales at Sportsman Boats. "Their commitment to excellence in sales and service aligns perfectly with our mission, and we are confident that this partnership will provide our customers in Florida and southern Georgia with exceptional boating experiences."

Marine Sales Group, Inc.: Expanding Our Presence in the Midwest

Marine Sales Group, Inc. will also join the Sportsman Boats dealer network, representing us at their four locations throughout the Midwest. Consistently ranked in the Top 100, they earned 8th place honors last year, reflecting their dedication to quality and customer satisfaction.

Key Highlights of Marine Sales Group, Inc.:

• Locations:
  • Marine Sales of Pickwick (TN)
  • Marine Sales of Kentuckiana (KY)
  • Lodder’s Marine (OH)
  • Lake Viking Marine (MO)
• Mission: To provide unmatched quality and commitment in the marine industry, enhancing inventory and buying power for customers.
• Services: Largest retailers of boats, personal watercraft, marine accessories, and service in their territories.
• Goal: To exceed customer expectations with professional, courteous staff, state-of-the-art facilities, and premier boat lines.

"We are proud to partner with Marine Sales Group, Inc.," said Victor Gonzalez, Chief Marketing Officer at Sportsman Boats. "Their locations are going to be an integral part of expanding the Sportsman brand to new audiences. Over the years we've seen a massive uptick in the inland marine center console market. The features found on boats such as Sportsman Boats are wanted even for those who are using their boats primarily on inland lakes. It's a win, win for the customer, they get amazing features and incredible ride quality that used to not be seen in the inland market. Even more, these customers now have a boat they can take on vacation and experience the saltwater boating experience with as well. This is a great partnership for the Sportsman brand and we are excited to work with such an amazing group from their awesome sales staff to world-class customer service."

With these new partnerships, Sportsman Boats continues to expand its dealer network, ensuring that more customers across the United States have access to our world-class boats and exceptional service. We look forward to a successful model year 2025 with Atlantic Marine and Marine Sales Group, Inc.